Boxcar Coffee Roasters / Case Study
In 2010, dojo4 partnered with Boxcar Coffee Roasters to create their visual identity. Our designers joined Cara and Vaj in an iterative process that refined their vision of Boxcar. We listened. We drew pictures. We talked about their dreams. And we built an entire hive of B's.
"I definitely felt this willingness to go on this journey with us."
– Cara Rich, owner, Boxcar Coffee Roasters
The multitude of concepts finally converged into a single brand image that communicates the identity of the business: In Cara's words, "playful but sophisticated." It's on every bag of coffee Boxcar sells. It's on the shelves at the most discriminating shops and in the grinders at some of Boulder's best cafes. And — to our delight — it's two blocks down the street from dojo4, up high where everyone can see.
"This was an actual working process of one company that is small and passionate working with another business that is small and passionate, both local here in Boulder, so that we were able to produce something really cool together."
– Cara Rich